I know it's based on the relaunch of a manga that was serialized in Comic Yuri Hime S
before Hanasaku Iroha aired, but between the scenes in the PV of the MC scrubbing the floor and the purple haired fox girl acting all Minko-y, the comparison not to make.
Though the PV doesn't have quite the punch Hanasaku Iroha's did back in the day:
https://www.youtube.com/watch?v=dNOe7xJ8WGU
I was going to say that it's easily my most anticipated fall show, but then I remembered we're getting a half prequel, half sequel follow up to my top show of 2014 (Yuuki Yuuna) as well, so it's a bit of a toss up.