I know you're a busy man so you might not have the time to look this up but Tamako Market staff interviews did reveal the bird would be pretty important
Quote:
-Conversing with the bird sounds fun. What did you think about it when you joined, Yoshida-san?
Yoshida: It still doesn’t stand out to me now. Before I knew it, he had pushed to take the leading role. (laughs) I had wanted an outsider’s point of view, so his importance moved up as he could be involved in introductions to the rest of the people in the shopping district for the viewers.
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Here's the whole (long) interview , where they talk about their intentions with the show,after reading it I'm not that worried about the high school girls
Also while I'm no big Yamada fan (except her EDs,I love her EDs lol), I find screenwriter Yoshida to be quite a dependable writer who can deliver sold adaptations,see her work on Bakuman as an example.