Maybe you're confusing Guilty Crown with Aquarion EVOL? Kawamori may well hate humanity given how he ended Genesis of Aquarion... And Kawamori Directs that show while Okada writes for it.
Anyway, if you really mean Aquarion EVOL, I'm the last person to defend the writing of that show, lol. I've been highly critical of it myself. I have to admit that my main reasons for liking EVOL is just pure spectacle and "for the lolz".
Okay, need you to explain me something about Guilty Crown. I read a couple of reviews about the full series. Both of them detail that the show was made by a director with an extreme hatred of humanity and contains an extreme amount of hatred towards humanity, with befittingly hapless people in the leads, made palatable by service/love triangle antics which made the series somewhat absurd but is why it sold.
So...is that an accurate summation? Was the point of the show merely 'humanity sucks for reasons A-Z? Seriously, that kind of point has been done to death by Miyazaki alone. And there are better examples of humanity's negatives within grim settings that are offset by the good qualities within humanity and why we're worth it. Really don't see what was unique about this show.
I admit it is funny how something that's so mundane (a semantic debate over "shounen") has so impassioned me.
Really, it has more to do with what I saw happen to "Slice of Life" and "moe" than with "shounen" itself. I just think that good fan-words/terms are getting kind of ruined, and that's not good for a fandom. It would be like if the term "smark" didn't have an uniform meaning amongst online pro wrestling fans. Last I checked, it does have that meaning, thankfully.
I really wouldn't fuss about the bizarre nature of what it takes to crack 10k sales, mate. Just enjoy titles for what they are. Things change within 1-2 years but there are some common traits over the years. I think Hitomi Azuma did a book on it and it had some pertinent points, if you wish to follow it up. But just remember - we're a completely different type from what the domestic anime fan is, so unless we were in Japan and living it, it's not really possible to say for certain. Sales are more a result of pre-existing fanbases, marketing, merchandise lines and the fanaticism that resides within the fandom. So yeah, don't get down once ridiculous numbers for AKB0048 come out.