I watched all of PMMM because the club pres took a gamble and played it. It passed the 5th episode vote 12-12 - the closest anything has come to being voted off in a long while. So I decided I should finally see it through and see what all the fuss was about. I didn't drop it after one episode the first time - it was more like three or four, but I admit I was almost ready to drop it after one. But meh, I did honestly watch it all eventually - and it was very testing for me to. Only out of curiousity to its fandom. And I like nothing about it at all. It's a title the old school friends/randoms I come across ask me about saying 'Why is this what modern anime is about? I can't watch this!' I have nothing against those that like it - not at all. But what they need to understand is that it's a very polarising title. As are almost all popular titles. There are plenty of people around who don't like PMMM one bit, mate.
Well, I'm not exactly a huge fan of anti-voting. But I will admit I occassionally need it to fill the ballot if the remaining field is loaded with characters I don't like. I'll take the final 16 for example:
Mikoto - Vote for often (don't like the show though)
Shana - Vote against or abstain
Kanade - Vote for sometimes, vote against sometimes, sometimes abstain (show was okay)
Kuroneko - Vote against or abstain
Azusa - Vote against or abstain
Yuki - Vote against or abstain
Taiga - Vote against or abstain
Hinagiku - Vote for often (don't like the show though)
Mio - Vote for often (show was okay)
Haruhi - Vote for often (show was okay)
Eucliwood - Vote against or abstain
Yui - Vote against or abstain
Yuri - Vote for often
Htagi - Vote against or abstain
Charlotte - Vote for often (show was okay)
Nadeko - Vote against or abstain
I wouldn't say I like anti-voting. I was talking about it more from a general perspective. I'm not going to vote for a character I don't like to knock off another character. I had 7 characters at the start of SE to vote for. 2 of them lasted long. As for a regular season, probably half the field I could vote for. I don't cast a vote for a neutral/dislike character just to completely fill the ballot. You'll rarely, if ever, see a completed ballot from me because I can't vote for characters I truly don't care about or dislike. But I will say there was one round early SE where I had trouble filling the ballot and I did have to decide on one match which character I disliked less. Personally, I'd only do it out of necessity to fill a ballot. If the Grand Final had been between Shana and Kuroneko, for example, I'd have abstained even if it was the championship match, because I couldn't vote for either of them in good faith, even if I did dislike Shana more. If it was Shana v Kanade, I'd have still abstained. I voted for Mikoto because I genuinely like Mikoto.
Otherwise I wouldn't have paid close to $100 for this figure of her.
Anti-voting is part of ISML. Always has been, always will be. When Shana was #1 seed 2009 and looked set to win, she almost got knocked out first round when people suddenly voted for Horo and got within 60 votes of her. Eventually Hinagiku became the go-to target that year and beat Shana by 11 votes. 2010 - when Mio looked set for 49-0 and the Shana faction hired some help to use Taiga to beat Mikoto, other people rallied and backed Mikoto to go against Shana and then Mio. This year, Yuki, Kanade, Kuroneko and then Shana got anti-voted. By different factions mind you. Yuki got sniped by Shana fans. Kanade fans got sniped by those who didn't want her to have the perfect season. Kuroneko then got sniped by those angry that Shana won and knew Mikoto could beat Shana, so they backed her in the semis and the grand final. Like it or lump it, ISML inspires anti-voting when the finals come around. It does bring the numbers out and keep them voting, but it does inspire some untoward behaviour/toxicity. Take a look at Facebook to see what I mean. And in terms of actual series sales, Railgun averaged over 20k per volume in Japan while Shana S1 averaged 10k and S2 was less. I'd genuinely believe the Mikoto fanbase in Japan and globally is stronger, but the margin did increase from anti-voting no doubt.
As for whoever told you that - I'm guessing it was Reckoner.