View Single Post
Old 2007-08-03, 03:14   Link #140
Siegel Clyne
Senior Member
 
Join Date: Jan 2006
Correlation Between TV Audience Ratings and Merchandise Sales for Pretty Cure Series?

Anime TV Ratings in the Kantou Region, Japan 2007.7.23 (Monday) ~ 2007.7.29 (Sunday)

Quote:
Originally Posted by Siegel Clyne View Post
Anime TV Ratings in the Kantou Region, Japan 2007.7.16 (Monday) ~ 2007.7.22 (Sunday)

==========

Animation Program Television Household Audience Ratings in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan

Monday, July 23, 2007 - Sunday, July 29, 2007
17.0% 07/27 (Fri) *9:03pm-10:54pm NTV Kin'you Tokubetsu Roadshow - Lupin Seitan40shuunen Kikaku - Lupin Sansei SP - Kiri no Elusive [Friday Special Roadshow - Lupin 40th Anniversary Project - Lupin III Special: Elusive(ness) of Fog]
10.3% 07/27 (Fri) *7:30pm-*7:54pm TV Asahi Crayon Shin-chan
*9.4% 07/23 (Mon) *7:30pm-*8:00pm NTV Meitantei Conan [Detective Conan aka Case Closed]
*8.9% 07/27 (Fri) *7:00pm-*7:30pm TV Asashi Doraemon
*6.7% 07/23 (Mon) *7:00pm-*7:30pm NTV Kekkaishi
*5.6% 07/26 (Thu) *7:00pm-*7:30pm TV Tokyo Pocket Monsters DP [Pokemon Diamond & Pearl]
*4.7% 07/26 (Thu) *7:30pm-*7:57pm TV Tokyo NARUTO Shippuuden
*4.6% 07/29 (Sun) *8:30am-*9:00am TV Tokyo Yes! Pretty Cure 5

*4.2% 07/28 (Sat) *9:00am-*9:30am TV Tokyo BLUE DRAGON - THE ANIMATION
*3.9% 07/28 (Sat) *6:00pm-*6:25pm NHK-ETV Anime Major

------
*3.8% 07/25 (Wed) *7:26pm-*7:55pm TV Tokyo BLEACH
*3.6% 07/27 (Fri) 12:45am-*1:15am Fuji TV Mononoke
*3.4% 07/25 (Wed) *7:00pm-*7:26pm TV Tokyo Eyeshield 21
*3.1% 07/25 (Wed) *1:26am-*1:56am NTV Claymore
*2.8% 07/25 (Wed) 12:56am-*1:26am NTV BUZZER BEATER
*2.6% 07/27 (Fri) *6:00pm-*6:30pm TV Tokyo Kirarin Revolution *2.5% 07/27 (Fri) *4:30pm-*5:00pm NTV Soreike! Anpanman
*1.9% 07/29 (Sun) *9:30am-10:00am TV Tokyo Anime Robby


Use this link to see Vol. 30 (Monday, July 23, 2007 - Sunday, July 29, 2007) of the weekly television animation program top 10 list for the Kantou region, Japan after Video Research Ltd. archives it when Vol. 31 comes out next week.

FNS 27-Hour TV (FNS 27jikan Terebi), an annual event signaling the start of summer vacation for schoolchildren in Japan, took place this year from Saturday, July 28, 2007, 7:00pm to Sunday, July 29, 2007, 9:15pm on Fuji TV. It preempted Gegege no Kitarou, One Piece, Chibi Maruko-chan, and Sazae-san.

(Summer vacation commonly starts on Marine Day (Uminohi), July 20, and last six weeks.)

It also likely also drew viewers away from Yes! Pretty Cure 5 on TV Asahi and caused a dip in its television audience rating.

Note: FNS stands for Fuji Network System.

==========

Pretty Cure Series Television Household Audience Rating Average by Month and Year in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan

*Feb* *Mar* *Apr* *May* *June *July *Aug* *Sep* *Oct* *Nov* *Dec* *Jan* *Year
Futari wa Pretty Cure (2004-2005)
*7.6% *6.4% *7.7% *8.1% *7.9% *7.1% *6.2% *7.4% *7.1% *7.1% *7.5% *7.4% *7.3%
Futari wa Pretty Cure Max Heart (2005-2006)
*7.3% *7.5% *8.1% *8.7% *8.4% *8.6% *7.2% *7.4% *8.7% *7.6% *7.5% *7.5% *7.9%

Futari wa Pretty Cure Splash*Star (2006-2007)
*7.9% *7.6% *7.9% *7.8% *6.4% *5.9% *5.1% *6.0% *5.7% *4.5% *5.5% *6.1% *6.4%
Yes! Pretty Cure 5 (2007-2008)
*7.0% *7.8% *7.8% *7.3% *6.9% *6.3% **.*% **.*% **.*% **.*% **.*% **.*% *7.2%


Correlation Between Television Ratings and Merchandise Sales for Pretty Cure Anime Series?


Bandai Namco Character Sales Figures for Pretty Cure Series

[Mainly] Futari wa Pretty Cure (2004-2005)
Fiscal Year 2004 : 10.1 billion yen (around US $85.0 million)

[Mainly] Futari wa Pretty Cure Max Heart (2005-2006)
Fiscal Year 2005 : 12.3 billion yen (around US $104 million)


[Mainly] Futari wa Pretty Cure Splash*Star (2006-2007)
Fiscal Year 2006 : *6.0 billion yen (around US $50.5 million)

[Mainly] Yes! Pretty Cure 5 (2007-2008)
]Fiscal Year 2007 : *8.5 billion yen (projection) (around US $71.6 million)

Note: A Japanese fiscal year ends in March of the following year.

Pretty Cure - Domestic Information [Japan]

Quote:
Merchandising

Pretty Cure Products are the bestselling toys in 2004!!
Quote:


Number of Licensees : Over 30 Licensees

Merchandise Sales : Approx : Over US $ 600 million

Number of Items : Over 600 different products

Stationeries : Notebooks / Letter Sets/ Pens / Pocketbooks

Apparels : T-Shirts/ Caps / Pajamas / Pants /shoes

Toys : Figurines / Jewelry Boxes / Puzzles / Trading-Cards

Others : Cup / Purses / Bicycle / Watch/CDs / Stickers and more!!

Card Commune : sold 620,000

Pretty Commune : sold 200,000

Rainbow Bracelet : sold 120,000

Video Games : It is the No.1 selling game with girl's character in 2004!
Title : Ariena-I! Yumenokunihadaimeikyu
Platform : GBA
Publisher : BANDAI
Release Date : 2004/12/9
Qty Sold : 90,000

<Data as of March 2005>
Note: 1 billion = 1,000,000,000

According to the preceding data from Toei Animation Co., Ltd., Futari wa Pretty Cure sold over 600 million - or over a half billion - US dollars worth of merchandise in Japan during fiscal year 2004.

With substantially higher figures in television audience ratings (7.3% -> 7.9%) and Bandai Namco character sales (10.1 billion yen -> 12.3 billion yen, an increase of 21.7 percent), plus two theatrical animated features (over one billion yen in total gross receipts at the Japanese box office), among other things, it is a very safe bet that Futari wa Pretty Cure Max Heart sold considerably more US dollars worth of merchandise and whatnot in Japan during fiscal year 2005 than its predecessor Futari wa Pretty Cure did during fiscal year 2004.

Data show that the Pretty Cure series took a nosedive in television audience ratings and character sales during fiscal year 2006 with Futari wa Pretty Cure Splash*Star.

Data also show that the Pretty Cure series is rebounding in television audience ratings and character sales during fiscal year 2007 with Yes! Pretty Cure 5 - but still falling short of Futari wa Pretty Cure Heart, and still well behind Futari wa Pretty Cure Max Heart.

Futari ha Purikyua Netabare Sure part5

[241] Namae : [Futari ha Nanashisan] Toukoubi : 2006/08/12(Do) 00:02:03 [ yZXpQ9W6 ]
100oku --> 120oku
Maa seikou de attaro to omoimasu
Ato Ruminasu kouka
---
Futari wa Pretty Cure Spoiler Thread part 5

[241] Name : [Futari wa Nameless] Contribution Date : 2006/08/12 (Saturday) 00:02:03 [ yZXpQ9W6 ]
10 billion [yen] --> 12 billion [yen]
Well, I think it [Futari wa Pretty Cure Max Heart] was a success
After the Luminous effect.


According to Japanese poster yZXpQ9W6 at livedoor, the great increase in Namco Bandai character sales for the Futari wa Pretty Cure franchise is due to the "Luminous effect."

"Luminous" refers to Kujou Hikari, aka Shiny Luminous, introduced in the first episode of Futari wa Pretty Cure Max Heart broadcasted on TV Asahi / ABC (Asahi Broadcasting Corporation) on Sunday, February 6, 2005, 8:30am-9:00am. (She does not appear at all in Futari wa Pretty Cure.)

Kujou Hikari / Shiny Luminous (CV: Tanaka Rie) joins returning Futari wa Pretty Cure heroines Misumi Nagisa / Cure Black (CV: Honna Youko) and Yukishiro Honoka / Cure White (CV: Yukana) as the three protagonists in Futari wa Pretty Cure Max Heart. The storyline revolves around Hikari / Luminous, who represents the "Queen's life" ("Queen no inochi").

Note: CV = Character Voice

With Futari wa Pretty Cure Max Heart leading the pack, and even with Japan's declining birth rate, the Pretty Cure franchise has been a tremendous moneymaker in Japan, having generated well over one billion US dollars in Japanese sales alone in just two years, from March 2004 to March 2006.

Last edited by Siegel Clyne : 2007-08-03 at 04:07. Reason: Fixed error in order of months.

Last edited by Siegel Clyne; 2007-08-06 at 05:05. Reason: Fixed error in order of months. Added that FNS 27-Hour TV also preempted Chibi Maruko-chan and Sazae-san on Fuji TV.
Siegel Clyne is offline   Reply With Quote