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I'm sure the technology will get to that point significantly. We'll get there, but it won't be happening anytime soon. (Unless something else replaces optical media before digital downloads/distribution does.)
But the irony is, it's also about the consumers in this case. In other words, people who may or may not have the know-how of handling such tech. Not everybody is "nerdy" enough to go through all that digital networking stuff. (Mom, dad, grandpa—and the so-called "Joe sixpack" audience.) Physical media's greatest strengths have always been the idea of "plug and play" mechanics, and the ease of borrowing and lending among friends.
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