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Old 2009-03-03, 23:26   Link #1
sa547
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Join Date: Oct 2007
Location: Philippines
Age: 47
Surface Tension: The Threat of a Animation Bubble Burst

Future of 'anime' industry in doubt
Quote:
"When we look at viewer ratings of animated television programs, we notice that the top slot is always dominated by 'Sazae-san,' the only program that is still produced using the traditional hand-drawn method," he said, adding that this trend could also be seen in last year's ¥15 billion-grossing hit "Ponyo on the Cliff by the Sea," a hand-drawn movie produced by Hayao Miyazaki's Studio Ghibli.

"In this age of mass production, when most animation is digitized, we need to consider the implications of such data," Yamaguchi said.

"I think we need to think, philosophically, about what our users really want."
In this age of impending recession, I think it's high time most studios will have to think out of the box, reconsider their business model and think globally because their traditional methods, business model and copyright enforcement doesn't work in Web 2.0.

The industry will also have to evolve in response to the true needs of their viewers like us.
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