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"These sites upload programs almost immediately after they are broadcast in Japan," accompanied with "fan subs" — English subtitles translated by fans," Iwata said. "This is causing a very big dent in sales."
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I seriously doubt that they are relying on the western market to that extent. Proof enough is Sazaesan that was previously mentioned as a paragon was never exported anywhere. This sounds like a poor excuse to me.
Then i second those who says that the success of studio ghibli and sazaesan has really nothing to do with the handmade animations.
On a side note, the most viewed anime is not necessarily the best one, but i guess they don't really care about that.