@Bri: I'm sure this plays a fairly big role as well. After all, most anime movies don't sell 800,000 copies.
Still, I wouldn't be surprised if fans who would never buy an anime TV series on DVD or Bluray might buy an anime movie on DVD or bluray. It's just a matter of price structures: yeah, anime movies are hugely expensive too, but at least you're not shelling out month after month like you do collecting a series. Hence why I say movies are a better way to reach into the pocketbooks of casual anime fans - semi-otaku if you prefer.
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