I agree the OVA could have been a bad teaser for non-fans, but for the fans it felt perfectly in the right place (like for example, nobody knew a thing about Sakamoto-san, but the fans knew about the angle). But then again, tons of anime seems to just baldly put an OVA out there regardless. I think all the excessive KyoAni hype kind of didn't turn favorably towards Nichijou's OVA compared to any other companies' OVAs coming out of the thin blue sky.
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