Like a lot of others have written here, I've often seen the ISML fanfare going on but never really knew what it was. This is my first year checking it out and I must say, I'm impressed with the sophistication and design of the system. I've added the site to my news feeds so that I can participate in the voting.
The only depressing thing about this is that I'm not as much into anime as I used to be (and I'm catching up on a lot of older series), so I'm unfamiliar with the majority of the characters in the poll...