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Since this is Japan AST I should think we should look at the popularity in Japan to get a clearer picture. I think the reason Milky Holmes did well was because it was really popular in Japan. DAL being the 4th best selling light novel for the 1st half of 2013 should go rather far too.
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I do question the part about "4th best selling LN" somehow...where does that come from anyway (I can see, at a minimum, SAO, AW, Retto-sei, and Oreimo outselling it).
DAL is at best QF-ist to me and that's with a lucky draw...you just can't underestimate the power of series fanatics in AST (In another word, the like of Saki and MadoMagi and possibly GuP will just kick everyone off anyway, unless they have to fight each other, of course).