Thread: Hataraki Man
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Old 2006-12-26, 05:10  
Siegel Clyne
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Join Date: Jan 2006
Hatarakiman Director Ono Katsumi & Fuji TV Assistant Producer Nakano Kumiko Interview

Hataraki Man Overall Television Audience Rating, 4.01% - Great for a Late Night Anime

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Originally Posted by Siegel Clyne
Television Audience Ratings - Kantou region (Includes Tokyo), Japan

Hataraki Man Episode 11 Television Audience Rating, Thursday Night, December 21, 2006 [Friday Morning, December 22, 2006]

4.1% CX [Fuji TV] 25.15 [1:15 AM] Noitamina "Hataraki Man" (Episode 11 [The End] / Soredemo Hatarakiman {Still the Working Man})


Despite a broadcast starting time 30 minutes later than usual, episode 11 of Hataraki Man still drew a pretty good television audience rating.

And despite three out of its eleven total episodes airing significantly later than their regularly scheduled time, Hataraki Man still managed to deliver an overall television audience rating of 4.01%.

Very, very few late night animation (anime) series in Japan have ever managed to pull off an overall television audience rating of 4.0% or more. Hataraki Man has just accomplished that. And NANA almost certainly will when it ends its run.

The Hataraki Man anime apparently has done much better than expected, drawing in and keeping audiences despite, among other obstacles, a number of broadcast delays and the lack of a live action version to boost awareness and interest among the Japanese general public.

Japanese posters at 2ch credit the fine cast of Hataraki Man, led by Tanaka Rie as the main character Matsukata Hiroko, for its excellent performance with Japanese viewers, particularly with salaryman, or working men and women - people who, by and large, do not normally watch anime.

Hataraki Man aka The Working Man is a Working Hit ... and She Sings Too - AnimeOnDVD.com - Powered by FusionBB

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Hataraki Man aka The Working Man is a Working Hit ... and She Sings Too

Distinctive and Popular Voices

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As Japanese sources report in Japanese and in English, Matsukata Hiroko [Tanaka Rie] sings the theme song, "Eternal," for a television commercial in Japan.
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Rie Tanaka sings Mabinogi's CM song - Slash Games

Kenji Ito's Offical English Website

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November 30th, 2006

Mr. Kenji Ito was responsible for arranging the commercial music to the game, "Mabinogi", a fantasy MMORPG. He arranged an original composition from the game called, "An Old Story That My Grandmother Heard ", into a vocal theme. The vocalist is Rie Tanaka, well known from the "Mobile Suit Gundam SEED" anime series and from other projects. A 30 second sample of the tune can be heard through the Mabinogi website.


Chou! Animelo -Anime&Game entertainment-

Download Ranking [December 25, 2006]

Music (12/25)

List
1st.*"Eternal" - Tanaka Rie
1st.*"Seishoujo Ryouiki" - ALI PROJECT
3rd.*"Enter!" - Momoi Haruko [Halko]

Artist (12/25)

List
1st.*Tanaka Rie
2nd.*ALI PROJECT
3rd.*Momoi Haruko [Halko]

Mobile (12/25)

List
1st.*"Eternal" - Tanaka Rie
2nd.*"LoveLoveLove no Sei na no yo!" - Lovedol
3rd.*"Seishoujo Ryouiki" - ALI PROJECT



Tanaka Rie Mini Live Concert

Popular voice actor (ninki seiyuu) Tanaka Rie (Lacus Clyne; Meer Campbell) will be the special guest at the official national convention "Premium Dogfight II BANPRESTO CUP" for the Mobile Suit Gundam SEED DESTINY Earth Alliance vs. Z.A.F.T. II game in Tokyo, Japan on Saturday, January 6, 2007. Ms. Tanaka will perform a mini live concert as one of the attraction events there.


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In her starring role as Matsukata Hiroko in Hataraki Man, Tanaka Rie once again demonstrates her knack for reaching out beyond her fanbase to broader audiences - this time connecting with people who do not normally watch anime, particularly working men and women in their twenties and thirties.

Hataraki Man Anime is a Commercial Hit in Japan


While it did not sell on DVD in Japan -- its appeal lies with mainstream audiences, not with DVD-buying otaku -- the Hataraki Man anime nevertheless has been a commercial hit in Japan for Fuji TV and its sponsors, such as the DIP Corporation.

Working people in their twenties and thirties identified with the workaholic main character of the Hataraki-Man anime, Matsukata Hiroko "Hiro," voiced by Japanese voice actresss (seiyuu) Tanaka Rie.

To illustrate how mainstream a show it is in Japan, Yahoo! JAPAN covered the Hataraki Man anime on more than one occasion in its headlines. Links to Mantan Web and ORICON STYLE articles on the Hataraki Man anime, as well as former links to Yahoo! JAPAN Top News coverage of those articles, are provided below.

In contrast, popular otaku anime Suzumiya Haruhi no Yuuutsu (The Melancholy of Haruhi Suzumiya) and popular otaku/fujoshi anime Code Geass Hangyaku no Lelouch (Code Geass: Lelouch of the Rebellion), as a Japanese poster at 2ch notes, have not received top news coverage from Yahoo! JAPAN -- presumably because, although they each have sold a lot of DVDs in Japan, they each also play to smaller, niche audiences in Japan.


Hatarakiman Director Ono Katsumi & Fuji TV Assistant Producer Nakano Kumiko Interview

This interview with Hataraki-Man director Ono Katsumi and Fuji TV assistant producer Nakano Kumiko mentions, among other things, that Hataraki Man scored the highest television audience ratings of any series in the history of Fuji TV's Noitamina late night animation time slot [which Nodame Cantabile has since eclipsed], that Hataraki Man [although based on a manga running in a seinen/salaryman magazine, Morning] targeted women who normally did not watch anime, and that it has been a highly successful show.

The interview focuses on the fashion for the show.

Hataraki Man: A Happy Meeting of "Animation" and "Temporary Employment" ... DIP (Hatarakiman : "Anime" to "Jinzai Haken" no Shiawasena Deai ... Dippu)

December 28, 2006 21:45 [9:45 PM] <Mainichi Shimbun [The Mainichi Newspapers] Mantan Web>



Television animation "Hataraki Man" started broadcasting in the wee hours on Fuji TV in October 2006; the final episode aired on December 21, 2006. Working people in their twenties and thirties empathize with the hard working protagonist, Matsukata Hiroko, and the show scored high television audience ratings. Furthermore, a television commercial for the temporary employment agency "DIP" (Tokyo Minato-ku, company president Hideki Tomita) which uses the image of Matsukata [Hiroko] also attracts attention. How did the unexpected combination of "anime" and "temporary work" arise in the first place? <Watanabe Kei>
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Although DIP had chosen actress Koyuki [internationally famous for being in The Last Samurai motion picture with Tom Cruise, Watanabe Ken, Hiroyuki Sanada, et al.] as its promotional image character, the project to choose a new character began around June 2006, and information on the Hataraki Man animation was obtained while conferring with advertising agencies, etc. Having read the original Hataraki Man manga by Anno Moyoco thoroughly, marketing director Aihara/Aibara Hidenobu felt, "The manga readership and the viewers that the anime aims at, to say nothing of the theme, are the same."

The magazine "Morning," in which "Hataraki Man" is serialized [irregularly], young men (seinen) and businessmen (salaryman) in their 20s and 30s are the main readers. Animation is popular among women of the same generation -- users who built this company's site -- with the Thursday late night Noitamina time slot, when "Honey and Clover," "Paradise Kiss," etc., are broadcast. Furthermore, marketing director Aihara/Aibara quickly decided to sponsor the show and assured that the tie-up of manga and anime had the power of appeal in "killing two birds with one stone" and was able to boost the image of the business, saying that "this project cannot be done by other companies."
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The number of [DIP's] "Hatarako Net" registrants normally grows at several percent per month; but since the Hataraki Man promotion began in October 2006, it has been noticeably growing at 20-30 percent per month....
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Although broadcasting of the anime has ended, the Hataraki Man volume 1 DVD goes on sale December 22, 2006, with more releases in the future. When DIP using "Hataraki Man" for promotion continues, marketing director Aihara/Aibara expects, "Because the theme songs are heard and the DVDs are seen, DIP is brought to mind." In the final episode of the animation, buried too deep in her work, Hiroko breaks up with her boyfriend. But "happy relations" between "Hataraki Man" and DIP appear to go on.


DIP Corporation.
"The largest portal site in Japan linking people with the jobs they want."

DIP Corporation. Hatarako Net
"Hatarako Net is the largest portal site in Japan dealing with temporary positions ."

DIP Corporation. Baitoru Com
"Baitoru Com is the largest portal sites in Japan for part time work ."

Read the Hir@gana Times article in the Japan-Behind the Scenes - Business section, "One of Japan's Largest Internet Job Media óDIPó has Started Providing Job Information to Non-Japanese," for some interesting information.

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For your information, "D" in DIP stands for "dream," "I" is for "idea" and "P" is for "passion." DIP is heading for growth with a dream, ideas and passion and is sure to become a strong partner for non-Japanese who have a dream to work in Japan.

Hataraki Man Anime Television Audience Ratings in Japan


Hataraki Man Episode 11 Television Audience Rating, Thursday Night, December 21, 2006 [Friday Morning, December 22, 2006]

4.1% CX [Fuji TV] 25.15 [1:15 AM] Noitamina "Hataraki Man" (Episode 11 [The End] / Soredemo Hatarakiman {Still the Working Man})

Despite a broadcast starting time 30 minutes later than usual, episode 11 of Hataraki Man still drew a pretty good television audience rating.

And despite three out of its eleven total episodes airing significantly later than the regularly scheduled time of 24:45 [12:45 AM], Hataraki Man still managed to deliver an overall television audience rating of 4.01%.

Demographic breakdown data of television audience ratings in the Kantou region of Japan (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) for episode 1 show that men and women in their twenties, thirties and forties constituted the biggest portion of the viewing audience for the Hataraki Man anime.

3.1% NTV 2006/10/10 Tuesday 25:56 (2006/10/11 Wednesday 1:56 AM) DEATH NOTE "Taiketsu" ("Confrontation")

4.6% CX (Fuji TV) 2006/10/12 Thursday 25:05 - 25:35 (2006/10/13 Friday 1:05 AM - 1:35 AM) Noitamina "Hataraki Man" (Episode 1: Onna no Hataraki Man {Female Working Man})

Highest Television Audience Rating Per Minute According to Generation (%)

HSH | KID | TEN | *M1 | *M2 | *M3 | *F1 | *F2 | *F3*| *MAX

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*3.1 | *0.8 | *2.3 | *3.5 | *0.8 | *0.5 | *3.6 | *0.7 | *0.4 | *4.4 | DEATH NOTE

*4.6 | *1.3 | *2.2 | *3.5 | *3.3 | *0.8 | *3.1 | *3.8 | *1.0 | *5.4 | Hataraki Man


HSH = Households (Setai)
KID = Children aged 0-12 years
TEN = Teenagers aged 13-19 years
*M1 = Men aged 20-34 years
*M2 = Men aged 35-49 years
*M3 = Men aged 50 years and over
*F1 = Women aged 20-34 years
*F2 = Women aged 35-49 years
*F3 = Women aged 50 years and over
MAX = Maximum

ORICON STYLE news of the high television audience rating of 4.6 percent for the first episode of the Hataraki Man animation series made the Yahoo! JAPAN News headlines.

Last edited by Siegel Clyne; 2007-09-05 at 20:42. Reason: Added link to Mainichi Shimbun news article on the "happy meeting" of the Hataraki Man anime and the DIP employment agency.
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