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It's not about interest, it just makes no sense that they would burn the other ships at this time. Touma x Any of the Girls is still very profitable for them, shipping him off(and closing the other ships off) wouldn't make much business sense even if the plan is for Touma to get with say Mikoto Misaka(Her ship is the most popular at the moment but that could change or not years from now) in the end.
The longer they drag out all the ships the higher profits and Index has shown that it has the popularity to hold over the ships for years from now with just teases/misinterpretations/accidental perversion/ect without outright saying "This is the Ship that shall sail!". Ending all the ships and picking one would be better served not in a non-canon game but at the end of the series after they've milked all the ships until they are dry.
Sorta like how Naruto and Bleach refuse to end the other ships and are dragging them out as far as they can while throwing a bone every once and awhile to appease the shippers and give them "Hope" that their ship will be the one that sails in the end.
If Index wasn't so popular, that guarantee's years of profitability from now - especially from capitalizing on the Shippers eating up anything that involves their ship, than the end game ship would have been called out already.
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