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Admittedly, while content of individual reports is unknown (for instance, how many times did Fox or CNN or MSNBC mention the so-called "Wright" conspiracy, etc), it is also unclear how comparing a pre-election news cycle to a post-election news cycle is supposed to glean any relevant information (additionally, the study does not what programs were being polled - are we looking at the numbers for the regular news shows, or the editorial based shows?). For example, Fox may have disliked Obama and McCain equally, but once McCain left the field of attention, all that would be left to focus on would be Obama.
In the end, pre-election coverage is almost unimportant to the current "dilemma".
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