|
Again I point to STEAM, DoW II, was not carried by Gamestop, one of the leading retailers in the games industry, yet DoW II has already broken significant milestones based heavily on online marketing and digital distribution. This not even to mention L4D, which saw it sales spike 300% when its value was cut in half. Just the sheer volume it sold at was insane. Digital distribution is sustainable, the problem is the movie/anime/television/newspaper industry hasn't grasped it yet. Current B&M is battling with digital like crazy, but Steam and Impulse offer pretty much DRM FREE software with high support, servers that can support a day zero release, and offer a service that beats the B&M scene. Games have always been at the leading edge with technology because of their nature and incorporation of the internet, many industries should take a look at the model. I mean its clear why steam doesn't release the acutal figures for their digital distribution system, it would shock B&M and it would show how highly profitable digital distribution can be.
|