The two are hardly mutually exclusive in this case. Based on what I've seen, KyoAni's main strategy has been treating moe anime as more than just niche, cheaply made advertising for the source material. They've been doing the moe with high production values thing longer than pretty much anyone else and with K-On's second season and Hyouka, they've been developing a more naturalistic, less otaku targetted approach to the genre as well. It's both a artistic strategy and a business one, and I don't think some missteps along the way change that.
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Signature courtesy of Ganbaru.
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