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Seems like a lot of these ratings are pretty low for the amount of hype that the shows receive. Is anime just becoming less and less popular or do less and less people just watch TV now (and instead download or just buy DVDs instead)?
I remember Gundam SEED had ratings 6-7% while 00 has much lower ratings. Same with other shows. At 2.8% for an expensive to produce show like Frontier, it ties some really crappy shows from seasons past.
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