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She does it because she thinks she has an interesting story to tell. An old Japanese friend of mine, who is a long time manga reader, said that he cannot believe the editors allowed her to drop a 1-2 punch of Yuki's past and Shou's "betrayal" so darn early into serialisation. The possible backlash can be seen 10000 miles away, especially considering the state of affairs with the rabid otakus out there today. But she did it anyway...and the editors greenlighted it too.
Fanservice covers are a staple in ALL romance mangas. Name ONE seinen/shounen romance manga with no fanservice, romance and fanservice goes hand in hand. This is because you are in an environment where there are many, many girls and the target audience is male. Colour Covers DON'T ALWAYS have to do with what is currently happening in the manga, especially for new series. Get that internalised.
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