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Well, Noitamina's bread and butter were adaptations of highly popular manga. The reason why Noitamina even came into existence was because Shueisha wanted Honey & Clover to have an anime adaptation before turning it into a live-action movie adaptation. One thing led to another, Noitamina adapted many popular manga (with Nodame Cantabile probably yielding the most profits), now that popular manga geiser is all but dried up.
One thing I do like about Noitamina's producers is that they have guts to tackle original anime, since the anime industry has traditionally been a trade of adapting stories.
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