Well, the current schedule has the 10 man Zul'aman in 2.3, Sunwell as a combo 5/25 man dungeon at some point in the near future, and then we're looking at Northrend, barring any more new announcements in between. They've already said that Zul'aman would be about the same level of difficulty as Kara, and I can't imagine the 5 man version of Sunwell being much tougher than the heroics, so I think Blizzard is also aware that they need more casually oriented end-game content.
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