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I think it appears to alot of fans because of the characters and fights. Its kinda like wrestling which was big once, theres lots of different characters and your interested in seing them fight each other to see who will win. Thats why most of the threads are VS or lead to that somehow.
If you look at another type however such as FMA, they have a different type of appeal which relies more on plot rather than fighting. I dont think Ive ever seen a post/thread in FMA forum asking, who would beat who. Its popularity relies on the plot, Naruto relies on the fighting/power of interesting characters.
A very good example of this is how in Naruto you will get alot of people who are die hard fans of characters such as Lee, Sasuke, Itachi etc. Alot of fanboys basically. In a show like FMA you very rarely see someone rave on about a character and how that character will kick another characters ass.
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