@Kaioshin:going to keep this short, since atm i'm on lunchbreak and only have my phone (laptop wi-fi is being flaky).
You'll notice that i specifically targetted my comment K-on's second season. Season one was fairly gag oriented, and many of those gags are based on otaku tropes. That's not surprising since it's a 4koma adaptation. Season two, on the other hand, has a lot more anime original material, and relies a lot less on these gags. It's approach to moe is a lot closer to hyouka's than k-on season one.
K-on's director once said she thought girls were naturally moe so my assumption is that the greater amount of original material in season two gave her greater leeway to pursue what i refer to as the 'natural moe' style. Which, IMHO has appeal to a broader audience than otaku gag focused moe. I got into kanon 2006 back in the day because i liked the atmosphere, not the character gags. Though apparently season one was quite popular with girls even without this approach.
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