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Of course Marimite is an excellent series, but it would not have anything even remotely near the success it has gathered if it wasn't for the novels and the fanatic fanbase gathered that way. I don't like to say Strawberry Panic ripped Maria-sama ga Miteru off, since they both pretty much ripped off other earlier series, if we're going with that route...
When the first Marimite anime episodes came, there already was a huge bunch of people in 2ch and such singing praises for it, which definitely helped to introduce the series to a larger audience faster. What it has gained since comes from the actual quality of the series itself.
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