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noitaminA's overall approach over the past year and a half has just been too schizophrenic.
First they were half-and-halfing it for a bit (one show is otaku-focused, the other show has elements to it that clearly could appeal to the traditional noitaminA audience - Wandering Son and Usagi Drop being two good examples of this).
Then they go ALL-Otaku (Guilty Crown and BRS)
Then they go ALL-Traditional Audience.
So the timeslot is really losing its sense of identity. The producers behind it need to make up their minds, basically - either half-half it (which means that each and every season you have one show for each targeted demographic) or go "all in" one way or the other. You can't have one approach one season, then a completely different approach the next, then a completely different approach the season after the next. It makes it incredibly hard to build up a dedicated following, because nobody (otaku audience, or traditional noitaminA audience) knows what to expect from noitaminA any more.
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