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The far west (western America) has a thing for guns (cowboy movies are part of their cult elements), the far east for swords (samurai movies are their famous trend). Surprisingly, the middle areas are more open to both (such as Medieval movies with knights or gun showdowns ala John Woo). And both are phallic symbols; nothing new here. And all the characters are super cool, muscular men or slim huge breasted fashion models; no news again. And most of the time the goal is to save the world; no news.
But as stated before western games are more focused on STATISTICS AND SIDE QUESTS while eastern are more focused on STORY AND CHARACTERS. In a very generalized notion, western RPGs are about cardboards you draw anyway you like and go on exploring a huge world, while leaving the main bad guy to wait for you in his castle a few kilometers away. Eastern games are more about a long, linear journey along a corridor, where you empathize with pre-constructed characters.
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