Here's one for the ladies of our group.
Japan’s “cool” summer dress code
Quote:
The campaign has been an inadvertent boon to clothing retailers, who have not only increased their stock of these items, but also specially designed garments for the season.
Among them is lingerie manufacturer Triumph’s “Super Cool Bra.” The bra’s cups are filled with a gel which, after being placed in the freezer for a few hours, will help keep the wearer’s body cool while remaining soft at the same time.
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