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Anime isn't going mainstream... it's a little more popular... and getting more exposure for sure. And the reason it's easier to find anime in stores is because of DVDs... If it wasn't for DVD's becoming a standard. you wouldn't find it at your nearest video store. I work in a video/music store... and dvd's not only made way for anime... but made way for lots of foreign movies. I don't have to go downtown to a small independently owned store that sales exclusively foreign films.
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