That's why FA anime is considered failure in that aspect. But not to the point where detractors would have you believe (IE, unwatchable...like Itsuten anime)
When you can break even in game sales for Koi Chocco and the like, it's considered quite good already, considering Koi Chocco's game ranking originally....it's no White Album 2 or Masada game. So if you see increase in game sales more than average after the anime, I'd say that's a decent showing already.
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Also depends, if the vocal fans don't buy the anime discs due to their dissastisfaction then it has impact.
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Good number of those fans may already own the game. So it's more like if people are dissuaded from getting the game becuase of their voices. The way it seems, anime ventures are usually gambles aimed at benefitting the game sales and the status of the company as a game maker. If the anime does well, that's the added bonus it seems.