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I agree its a false comparison... yet "Joe and Jane Average" will make their choices on exactly that false comparison.
That's why I think the anime producers are better off realizing they're a niche collector market outside of Japan (just like they are *in* Japan). These are collectibles... like those $150 plastic dolls *cough* PVC-figures that adorn my office. There's a huge market in "$30" DVD average resolution packs (see Funimation & Rightstuf) but the quality Blu-ray whatnot is likely to be priced for the blueblood "don't care what it cost" people.
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