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Old 2012-06-19, 11:55   Link #1059
SeijiSensei
AS Oji-kun
 
 
Join Date: Nov 2006
Age: 74
No, there are still sweeps, and they still use diaries. The largest markets have been metered for quite some time now, but that technology is much too expensive to be used in the smaller ones.

I suspect that the newspaper reports on how many people were watching Revenge this week may not include DVRs. Usually those figures, the so-called "overnights," represent "live-plus-same-day" viewing from the national metered panel. However that other Nielsen report I cited above claims the "C3" ratings are now the basis for most advertising sales.
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