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Some stories and/or fictional characters are victims of their own success.
The publishers/production companies behind these works see easy money in their endless continuation, and hence push for just that.
Hence, these properties continue for lengthy periods of time, arguably long after their "best before" date.
But it could be worse; at least it's not like superhero comics in the US. The stories of Spiderman, Wolverine, Batman, Superman, etc... will never be completely told. They'll never finish (except in short, AU standalone stories perhaps). So they go on, and on, and on, and after awhile, it can seem kinda pointless. One "event" leads to the next leads to the next and there's not necessarily any thematic or character consistency over the passage of in-canon time.
This is a big part of the reason why I transitioned from being a comic book fan to being an anime fan. The "heroes of anime" typically get to see their stories meet with some sort of conclusion. Granted, in some cases, it can take a long time to get there...
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