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It's simple. Newtype has a very specific demographic. As does Megami and Dengeki. There are plenty who don't read them for specific/demographic/content reasons. There are those who don't like polls because they consider them to be popularity based. And in all cases, they're only going to be a small subset that will hardly be indicative of the general anime community. They're only indicative of the consumers that purchase that magazine. Take it with a pinch of salt. You're bound to get far more accurate gauging from the sales of the manga, anime and merchandise themselves.
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