Quote:
Originally Posted by TJR
Two series a season may be keeping the slot alive. noitaminA is now a Fuji TV x Aniplex venture, which means a lot in terms of financing. One partner (Aniplex) has money to burn, while the other (Fuji) operates on a shoestring budget. They each spearhead a single show every season.
For, Fuji, it's a beneficial setup because
a) Aniplex and Sony Music help fund some of their own initiatives
b) They benefit whenever one of Aniplex's offerings succeed.
An example of this working in their favour might be the failures of Fractale, [C], and Un-Go. Those projects failed, but the losses would've been offset by their royalty streams from AnoHana and Guilty Crown.
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I'm not so sure, if profits continue to fall, then there won't be resources in the system to fund two shows.
There's also the possibility that they end out cannibalizing their own sales, particularly if they have two shows of a similiar type airing at once. Maybe that's why they've been airing more "mainstream" (IE otaku oriented) shows lately, there's only so many non-mainstream shows the industry can support at once, most of the money is still in Otaku shows. The only alternative is to be aiming at selling a tie in (Like Kaiji with the live action movies etc.).
The main thing in noitaminA's favour is that the viewing (and paying...) audience for Anime is aging, yielding perhaps more opportunities for alternative programming aimed at older demographics. If we consider that the current generation of anime started with Evangelion in 1995, those who were 16 at the time of watching Evangelion are now 33. Those were 16 when Macross aired in 1982 are now 46. But I think the aging of the Eva cohort might have the most interesting effects.
It's an interesting time.