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Old 2010-07-23, 14:12   Link #10
felix
sleepyhead
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Join Date: Dec 2005
Location: event horizon
Quote:
Originally Posted by SeijiSensei View Post
It uses Javascript. The script executes when the page or browser is closed and pops up another window that displays the "your computer is infected" page. It's designed to look like Windows Explorer so many people think it's the real deal. OTOH, the success of this infection shows how little people trust their computers. Most people I've spoken with already had anti-virus software installed but believed the message from the trojan anyway.
Regrettably, it's well know a good deal of people are that stupid they would actually believe those kind of banners.
Quote:
I've been reluctant to discuss one of the findings from our eyetracking research because the conclusion is that unethical design pays off.

In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons. Of course, instead of being an actual system message — such as "Your Internet Connection Is Not Optimized" — the banner is just a picture of a dialog box, and clicking its close box doesn't dismiss it, but rather takes users to the advertiser's site. Deceptive, unethical, and #3 among the most-hated advertising techniques. Still, fake dialog boxes got many more clicks than regular banners, which users had already started to ignore in 1997.
http://www.useit.com/alertbox/banner-blindness.html
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