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Originally Posted by Goggen
No one is going to pay that much if they don't actually want it. (Seriously, "otaku cred"? What the fuck?!)
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Both factors influence purchase. Liking a show is obviously a pre-requisite given the high cost of DVD/Blu-Ray discs. However, otaku can only afford so many things (i.e. they love three shows during a certain season but only have enough money to invest in one of them), so they gravitate toward titles that generate the biggest storms of hype and are most successful at uniting fans.
Producers understand this, and they're now changing marketing strategies and business models (which includes release timing and a greater reliance on online communication) to better suit their needs. I don't think it's any coincidence that we've recently seen a spike in the number of abnormally successful titles.
....all of which is good for the industry. Inability to monetize their product (despite popularity) has continued to haunt producers.
http://myanimelist.net/forum/?topicid=129934
http://myanimelist.net/forum/?topicid=296000
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In 2008, the miraculous success of Kara no Kyoukai astonished the anime producers. The limited theater release of OVA brought about enormous profits, which well exceeded those of the major TV series. Kara no Kyoukai created a festival-like atmosphere among the audience and it was sublimated into a sense of unity. The purchase of DVD was regarded as a sort of "certificate" of the participation in the festival.
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Sudo Tadashi, the president of Anime!Anime!, said TV anime produced by popular anime studios like SHAFT and Kyoto Animation sell well because the Blu-rays of their anime are not simple video media but communication tools among the fans. The TV airing of such anime arouses enthusiasm among the audience and stimulates energetic discussions online. People purchase the Blu-ray as a souvenir of the whole excitements.
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