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Oricon counts the sales in the aniplex shop. Madoka recap movies had a 20,000+ sales from aniplex+ alone. The prediction was 60,000. First week sales has 80,000.
For monogatari, obviously many people chose to ship their copies together than doing it separately because shipping costs. I see around 2 people on twitter that chose to ship their aniplex copies separately though. Hence the low count for the first neko volume.
I doubt monogatari can add an additional 20,000 though. Just around 2-3,000 is enough.
That hope of a box-set is pretty much dim at this point. That defeats the purpose of aniplex putting each arc in a box-set lol. Good luck to those people.
Profits-wise, aniplex, shaft and kodansha are usually swimming with money.
Numbers-wise, 42,000 total sales on the second week is ridiculously good for anime, but a bad start for monogatari.
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