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Personal opinion I do think Studio Ghibli has gone downhill a bit, but my personal opinion has nothing to do with the success of the company & I would still say Ghibli is very successful and recognized in Japan.
And worldwide Ghibli is also more recognized than other anime to a wide public (as in not just kids or anime fans).
As for Ghibli vs Kyoani besides K-On! I don't recall any Kyoani titles appealing to outside the typical Otaku demographic. I know a lot of us don't like to be called Otaku (I don't identify with that term either) but most of us are familiar with anime in ways even the general public of Japan is not, so keep that in mind.
I do agree that Studio Ghibli will have an issue in the future after Miyazaki & Takahata passes on. Yes there are other people who work on films there but no one has truly taken their place. Perhaps that will only happen when Miyazaki & Takahata truly do stop making movies and the studio can step away from their shadows.
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