Quote:
Originally Posted by CaptnAwesomee
All aboard! The HO-KAGO TEA TIME TRAIN!
I just love how they promote stuff in Japan!
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The Keihan Otsu line is probably one of the lowest cost trains for promotion. The usage of the line is to pay homage to the school used for design inspirations in the anime which is close to Otsu.
http://ja.wikipedia.org/wiki/%E3%81%...88.9E.E5.8F.B0
In many ways this is a viral promotion wanting people to post a vid and pictures on the internet which will rake in more publicity than they had invested in buying out a single set to run until the movie starts which is probably around 5~8 million yens or 60~100 thousand US dollars in which I estimate they gained 5~50 million US dollars in promotion depending on where to draw the line.