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Hah I was just about to yank those numbers from the Kamisama thread. xD My impression has always been that an anime makes me aware of manga they wouldn't have necessarily known about (since after all, there are hundreds of titles in Japan) and that the producers hope that they can make people fans of the whole series and will keep reading regardless of whether or not the anime covers certain parts.
Although holy cow I hadn't realized Chihayafuru had such a huge jump in sales numbers. o.o I don't think any comic in the US sells nearly as many as this one, based on an odd kind of game, manga does in Japan....
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