This looks like the least Sunrise show Sunrise has ever done.
I'm still highly puzzled as to why this direct focus on Idol anime for the immediate future with their TV productions when it's not exactly the kind of thing the studio is known for. I must admit with Gundam AGE and now this and Lovely Idol Project their decisions on what to produce of late are starting to puzzle me as well. It almost looks like they are desperate to get a slice of that children's demographic as a matter of pride and won't stop until they have.
I know I said this with Accel World, which I was incredibly skeptical of and it ended up being one of my favorite shows of the season, but if they can somehow magic a show I like out of this (and I'm willing to try at least a couple eps just to see wtf...that is if it's even available low profile as it looks) then there's literally no way in which they can't appeal to me.