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Everyone's eagerly waiting for "it" , so as a pop writer with sales in mind, which he clearly is, he better hold it back (pun intended) as long as he can. The same reason people kept on watching Lost season after season without even coming close to a conclusion or a clue what the heck is going on. It's the same basic principle, only that a series like KNIM doesn't have a single "when will it happen" effect but several distributed over time like "when is he finally realizing his feelings for Eba" or "when is he getting tigether with her" back in the Hiroshima part.
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