Quote:
Originally Posted by RES-01 Perses Gundam
But efforts need to be made to bridge the gap between non-watchers and the show itself, though it seems Sunrise has given up on this group of non-believers.
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There's no point in trying to "win back" those already into the franchise - because Bandai knows that they just need to refresh and reinvent the merchandise line every couple of years with stuff from the old shows and those old time fans would eat it up all again - the old time fans are considered "already in the bag", which is why developing new markets is way more important as to ensure that once the old time fans completely gives up on the hobby there's new ones to replace them, so "fan retention" is totally not the goal here with shows like AGE. If old timers happens to enjoy a new Gundam show it's just a bonus.