Well, if you go with mythology, vampires are said to give off that aura of seduction... and technically, for a good part of the first chapter, Tsukune might've been influenced by it, even if her Outer side has most of her vampire power sealed off. But, the love connection started when he realized he was going to abandon the only friend he'd made
that's probably when the aura stopped working on him, if you use that angle
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