Quote:
Originally Posted by Deconstructor
The improved service is definitely an incentive to staying over with a mystery guest. As for your second reason, I don't think any customers are that obsessed with inns. Sure, they like to know whether the review is fair or foul, but going so far to verify the validity of a review?
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Well, if the customers are repeat customers, and if they've been going there for years, I could see some affectionate feeling on part of the place, and that something unusual such as a national review might get them to think "well, we're going this year anyway, so why not when it's likely that this event occurs? We've seen all other events during previous years!", sort of if someone proposes to review something that you care about (gym, café, concert hall, etcetera), and you have a favourite out of all of them that you've attended for a long time, and you realises that it will probably be reviewed during That Weekend, wouldn't you feel tempted to go and see how it goes, and maybe even guess who is the mystery guest.
It's sort of like TV during sweeps (when new episodes are churned out to get viewers so that TV stations can have expensive commercial spots, as the viewer count is counted during sweeps), you get a new, interesting experience in a package that you are familiar with a likes.