Quote:
Originally Posted by totoum
Appealing to "hipsters" was part of Madhouse's mission statement, for example director Hosoda said it was a studio where directors could come and get a project off the ground they likely couldn't do anywhere else.
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For roughly a decade anyway. Madhouse didn't really pursue auteur anime until the late 90s, so it's actually a recent part of their history as opposed to the reason for their existence. In some sense, they've gone back to their old ways, even if the content has changed.
In this business, any mission or brand identity tends to be temporary.