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At this point in time, I don't really care how Ghibli does. They made great movies in the past, but they lost their flair a long time ago. And if they have to rely on the US for success, then they're looking at the wrong place. As people have already mentioned here, animated works (apart from CGI) is perceived to be just for kids. People don't realize that it could easily be aimed at adults as well, which is the reason it won't do so well. The anime and manga culture in Japan is completely different from other parts of the world in general even. Ghibli's fate is sealed. This is going to be its last movie.
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