Access, H.264 has been here for 4 years already, and it has been adopted for multiple platforms and is rapidly becoming the "end-all standard" for everything. Television broadcasting methods around the world are taking H.264 as the standard. Blu-ray and HD DVD have H.264 as the standard. Mobile platforms are taking H.264 as the standard. The internet in general is taking H.264 as the standard. Just look at the list of H.264 applications:
http://en.wikipedia.org/wiki/H.264#Applications
H.264 has already been widely adopted, the near-universal support isn't quite yet here, but it's coming very fast. And just lately, DivX Inc. bought MainConcept, one of the lead providers in H.264-technology, which just proves even more how H.264 will be The Standard.
http://www.divx.com/company/press/pr....php?pr_id=273