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The quality (or not) of the writing has a total impact on popularity, just like the chara designs, the direction, the marketing and the VAs.
If the fans who buy the BDs don't think about the writer when they're buying the show, that's their problem, but one of the contributors who made the show so successful was the series compositor.
I don't buy the "otaku don't care about X" phrase that gets thrown a lot around here. How do you know? Do you regularly lurk 2ch or Futaba? Do you live in Akiba? Maybe a lot of otaku that bought, say, Madoka Magica, are Aoki Ume, Yuki Kajiura or Gen Urobuchi fans and that played a big part in their decision to buy the show. If the image of the fans that contribute to the industry you are making in your head is that of rabid humanoid monkeys who only ever care for cute girls, you're simply plain wrong. A lot of shows have cute girls, some sell and some don't, so the difference doesn't have anything to do with that at all.
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