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I wouldn't call anime like Haibane Renmei underappreciated. Such anime are appreciated greatly, it's just that the audience of interest is small. The reason there are tons of romance/comedy/action type shows every season is because the audience is bigger for them. They're popular because the appeal is broader.
Certainly there are some shows that might have deserved better advertising but a lot of "great, but niche" anime are that way for a reason - they only appeal to a certain type/mindset of people. No amount of advertising will change that.
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